Inside: Captivate buyers with compelling TpT product previews, and I can show you how.
Are you looking to sell your educational resources on Teachers Pay Teachers (TPT)? Maybe you already know of the importance of a product preview, TpT has stated many times that buyers are MORE LIKELY to buy a product if it has a preview. If you're not optimizing your previews for sales, now is the perfect time to start!
Product previews are essential to the success of today's new sellers on TpT. If you want to be seen, you can't depend on SEO alone (although SEO is very important and shouldn't be ignored!). Gone are the days of just putting a product up and that being good enough.
To be seen, and to sell resources, you'll need to create product previews for all of your products.
It sounds scary, but don't worry! I'm here to help!
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How to Create TPT Product Previews: A Step-by-Step Guide
To create compelling TPT product previews, follow these step-by-step instructions and watch your sales soar!
1. Understand Your Target Audience
Before diving into the creation process, it's important to have a clear understanding of your target audience. This can be super simple. Identify the grade level, subject area, and specific needs of the educators you're targeting.
Use this knowledge to guide your design choices and help you create a preview that resonates with your ideal buyers.
Maybe that looks like brighter colors for primary teachers, or using the color scheme from your resource.
Don't overthink this. Speak to your grade level if you're not sure where to start.
2. Highlight the Key Features and Benefits
Your product preview should look like a mini commercial for your resource. You should give them a glimpse of what educators can expect from your resource.
Highlight the key features and benefits, showcasing how your product solves a problem or addresses a specific learning objective.
Use concise and compelling language to engage potential buyers and entice them to explore further. The shorter sentences you use, the better. Teachers are often quickly looking over your preview.
3. Showcase Engaging Visuals
Using visually appealing elements is crucial in creating captivating TPT product previews.
Use high-quality images, graphics, and icons that relate to the content of your resource.
Be sure to choose visuals that align with your target audience and subject matter, capturing their attention and illustrating the value of your product.
I have a collection of mock up designers I use for my products, and I make my icons on bulleted lists be little clip arts of whatever I am creating. For example, I have tiny blowfish for the bullets on one of my ocean products.
4. Craft a Catchy Title and Description
A catchy title and description can play a role in attracting potential buyers once they're already in your product preview.
This is completely different from your product title. That should be specific, good for SEO, and tell the teacher exactly what they're receiving.
Develop a headline on each page that is both informative and attention-grabbing, using keywords related to your resource.
Complement it with a concise description that highlights the unique selling points of your product.
5. Provide a Glimpse of the Contents
Teachers want to know what they're purchasing before making a buying decision.
Provide a sneak peek of your resource by showcasing a few sample pages or excerpts from the content.
This allows potential buyers to get a sense of the quality and relevance of your resource, increasing their confidence in making a purchase.
I make sure my resource is on every page of my preview for this reason. You can have your product hanging off the edge, in case you're worried about theft, but I wouldn't worry. Assume your buyer has the best intentions, always.
Imagine going to a store and seeing the cashier following you around, making sure you aren't stealing anything. This is the impression buyers will get if you add heavy watermarks all over the preview.
6. Use Descriptive Headings
Use each page as a “section” of your preview. Each page should have a heading, although the heading doesn't have to be the top of the page.
I like to put my headings on the top, bottom, or across the middle of the page. This helps break up the monotony of the preview, and make it more fun to look at.
If you're in a niche where the products are purchased because they're fun, then make sure the preview is fun too. A bland PDF with a giant block of text is boring.
7. Add in Customer Reviews and Testimonials
Social proof is a powerful motivator for potential buyers.
If you have received positive feedback or testimonials from previous customers, include them in your product preview.
With new products, you likely won't have any reviews yet, and that's totally fine. Products will still sell great without any reviews, but if you have them, use them!
These endorsements validate the quality and effectiveness of your resource, building trust with your target audience.
8. Optimize for Mobile Viewing
In today's digital landscape, many educators browse and shop for resources on their mobile devices.
Make sure your product preview is optimized for mobile viewing by using a mobile friendly design. Test your preview on various devices and screen sizes to guarantee a seamless and visually appealing experience for all users.
For me, on Teachers Pay Teachers, this looks like: a landscape orientation, big, easy to read text, and large elements on the screen.
9. Add Interactive Elements
Make your TPT product preview interactive and engaging by adding in elements like clickable buttons.
Some teachers add in a freebie to their product preview to give buyers a bit of what they're offering so buyers can see the quality of the product they're looking at.
These interactive features not only captivate potential buyers but also provide them with a taste of the interactivity and engagement that your resource offers.
10. Include a Call-to-Action (CTA)
Don't forget to include a clear and compelling call-to-action in your product preview. Guide potential buyers on the next steps to take, such as “Click here to purchase,” “Add to cart,” or “Explore more resources.”
A well-placed CTA encourages educators to take action and increases the likelihood of a sale.
For TpT, the most common CTA you'll have on a preview is a button to take them to a bundle.
You don't want to talk buyers away from the product they want to buy, but it's okay to give them an upsell, or a more expensive product that also fills their need.
Interested in learning more about creating educational printables? Join my Facebook group, where I go live several times a week to take questions and talk about creating worksheets on PowerPoint and selling printables on TeachersPayTeachers and MORE. Click here to check it out.
How to Create TpT Video Previews: Engage with Multimedia
Video previews can be an incredibly powerful tool for showcasing your educational resources on TPT. Here's how to create a compelling TpT video preview that grabs attention and engages your audience.
Plan Your Video Script
This is mostly important if you want to be talking in the video. Before starting your video preview, plan out your script to ensure a smooth and coherent presentation.
Outline the key points you want to cover and consider using a conversational tone to connect with your viewers. Engaging storytelling, humor, and enthusiasm can make your video more memorable and impactful.
Keep It Short and Sweet
Attention spans are shorter than ever, so it's crucial to keep your video preview concise. Aim for a length of one to two minutes, focusing on the most important features and benefits of your resource.
Be mindful of pacing, ensuring that your video flows smoothly and maintains the viewer's interest throughout.
Show Your Resource in Action
One of the advantages of video previews is the ability to demonstrate how your resource works. Showcase your resource in action by sharing screen recordings, highlighting interactive features, or providing real-life examples of its usage.
This visual demonstration helps potential buyers visualize the value and functionality of your product.
Incorporate Captions and Subtitles
To ensure accessibility and cater to different learning styles, consider adding captions or subtitles to your video preview.
This allows viewers to follow along with the content, even if they prefer reading or have hearing impairments. Captions also enhance comprehension, making your video preview more inclusive and engaging.
End with a Strong CTA
Just like in a traditional product preview, it's super important to end your video preview with a clear call-to-action.
Encourage viewers to take the next step, making a purchase. A strong CTA at the end of your video compels viewers to convert into buyers.
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FAQs about Creating TpT Product Previews
How do I get a good preview in TPT?
To create a good TPT product preview, start by understanding your target audience and their needs. Highlight the key features and benefits of your resource, incorporate visually appealing elements, and provide a glimpse of the contents. Use descriptive headings, customer reviews, and testimonials to build trust. Optimize your preview for mobile viewing, add interactive elements, and include a clear call-to-action.
How do I make a TpT video preview?
To make a TpT video preview, plan your script, keeping it concise and engaging. Show your resource in action, incorporating screen recordings and real-life examples. Use captions and subtitles for accessibility. Enhance visual appeal with engaging visuals and background music. End your video with a strong call-to-action to drive viewers to take the next step.
What size should TpT previews be?
The optimal size for TpT previews is 1200 pixels wide by 628 pixels tall. This size ensures that your preview looks great across various devices and maintains a professional appearance.
How can I make my TPT product preview stand out?
To make your TPT product preview stand out, focus on high-quality visuals, engaging content, and a clear value proposition. Highlight the unique features and benefits of your resource, use descriptive headings, and incorporate customer reviews. Experiment with interactive elements, such as clickable buttons or quizzes, and ensure that your preview is optimized for mobile viewing.
Should I include pricing information in my TPT product preview?
It's generally recommended to exclude pricing information from your TPT product preview. The purpose of the preview is to capture the attention of potential buyers and showcase the value of your resource. Including pricing information can distract from the main selling points and may be subject to change over time.
Can I update my TPT product previews after publishing?
Yes, you can update your TPT product previews after publishing. If you make changes or improvements to your resource, consider updating the preview accordingly to reflect the updates. Keeping your previews fresh and up-to-date can help maintain buyer interest and engagement.
Creating captivating TPT product previews is a powerful strategy to engage potential buyers, showcase the value of your resources, and ultimately boost your sales on the Teachers Pay Teachers platform. By following the steps outlined in this guide, you can create previews that captivate educators, stand out in the marketplace, and drive conversions.
Remember to understand your target audience, highlight key features and benefits, use engaging visuals, and optimize your previews for mobile viewing. Consider incorporating video previews for an extra layer of engagement and storytelling. Leverage customer reviews and testimonials, and provide a clear call-to-action to guide educators towards making a purchase.
With these techniques and best practices, you'll be well-equipped to create TPT product previews that effectively engage, attract, and sell. Take the next step in showcasing your educational resources and making a lasting impact on the teaching community.
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